Promotional Products: How Branded Merchandise Can Boost Your Business
Updated: Feb 23
Why Branded Merchandise?
Do you ever wonder how to get customers to recognize your business? How about boosting the visibility of certain products that are associated with your brand? Branded merchandise also know as promotional products or promotional items can be an effective way of marketing and gaining recognition for your business. In this article, I'll discuss what company branded merchandise is and how it can help boost your business.
First off, let's define what a branded merchandise is. A branded product is any item made by or on behalf of a company that has their logo or name on it. This could include items such as clothing, accessories, stationery, bags, pens or notebooks. By giving out these items with your branding displayed prominently, people will start recognising your company more easily. You’ll also increase the chances of potential customers remembering who you are when they need something from you in the future.
Finally, using promotional products or corporate gifts for promotion can really make a difference in terms of getting people to pay attention to your business. Not only do you create positive associations with potential customers but you also have physical reminders around them so they don't forget who you are! So if you're looking for ways to give your business some extra visibility, then investing in custom promotioal products may be just the ticket. Read on to learn more about the benefits of having branded merchandise at the ready!
The Benefits Of Branded Merchandise
Branded merchandise is a great way to boost the success of your business. Whether you're in the UK or elsewhere, corporate gift companies can offer unique, creative ideas that help build brand recognition and loyalty. Here are just some reasons why investing in customised marketing materials could be beneficial for your company. Firstly, it provides an opportunity to showcase your branding in exciting new ways - think everything from clothing and accessories to drinkware and other items featuring original designs. Secondly, sustainable merchandise or eco-friendly products as its often know is becoming increasingly popular amongst consumers who want to support eco-friendly practices; branded merchandise with sustainable materials (e.g., organic cotton) is an excellent way to attract these customers while also promoting environmental consciousness within your own organisation. Last but not least, promotional products can show off your creativity and establish more meaningful connections with potential clients and employees.
From building brand awareness to gaining customer trust, there are numerous advantages associated with using branded merchandise for businesses - regardless of size or industry sector. With this in mind, it's time to look at how you can select the right ones for your particular company or brand.
Branded Merchandise The Facts and Data
Promotional products, also known as corporate gifts or branded merchandise, can have a positive impact on brand awareness, customer loyalty, and overall business growth. Here are some key data points on the impact of promotional products:
Brand awareness: Promotional products can increase brand recognition and awareness. According to a study by the Promotional Products Association International (PPAI), 83% of consumers could recall the brand name associated with a promotional product they had received.
Customer loyalty: Promotional products can also increase customer loyalty. In a survey conducted by the Advertising Specialty Institute (ASI), 65% of respondents said they had kept a promotional product for more than a year, and 47% said they would be more likely to do business with a company that gave them a promotional product.
Cost-effective marketing: Promotional products can be a cost-effective way to promote a brand. According to a study by the PPAI, the cost per impression (CPI) of promotional products is less than other forms of advertising such as TV, radio, and print.
Increased sales: Promotional products can also lead to increased sales. In a study conducted by the PPAI, 48% of consumers said they would be more likely to do business with a company after receiving a promotional product.
Overall, promotional products can have a positive impact on a business's bottom line by increasing brand awareness, customer loyalty, and sales. Remember gift giving has been around for thousands of years. Humans like to give and receive. It's in our nature.
How To Select The Right Promotional Products For Your Business
Choosing the right promotional products for your business is essential to achieve success when it comes to marketing and employee loyalty. It can be overwhelming when deciding which product to go with, especially if you are unfamiliar with the market.
Fortunately, Pinksheep Marketing is here to guide you through the maze of the huge amount of products on offer and the challenges of not buying green-washed eco-friendly products.
Here are a few steps that Pinksheep can take to find the best sustainable product for your campaign:
Determine your sustainability goals: Before selecting a sustainable product, it's important to define what sustainability means for your brand and campaign. This could include criteria such as using eco-friendly materials, reducing waste, or supporting ethical manufacturing practices.
Research product options: Once you have a clear idea of your sustainability goals, research different product options that align with those goals. This could include items such as reusable water bottles made from recycled materials, tote bags made from organic cotton, or bamboo straws.
Evaluate the sustainability of each option: When evaluating each product option, consider factors such as the materials used, the manufacturing process, the product's lifespan, and the potential for recycling or upcycling at the end of its use.
Consider the product's relevance to your brand: While sustainability is important, it's also important to select a product that makes sense for your brand and campaign. For example, if your brand is focused on outdoor activities, a reusable water bottle might be a better fit than a bamboo toothbrush.
Seek out third-party certifications: To ensure that the products you're considering are truly sustainable, look for third-party certifications such as Fair Trade, GOTS, or B Corp. These certifications indicate that the product meets certain environmental and social sustainability standards.
By following these steps, Pinksheep can find the best sustainable product for your campaign that aligns with your brand values and goals, while also minimizing your impact on the environment.
Making The Most Of Branded Merchandise
Branded merchandise is a powerful marketing tool that can help increase brand awareness, build customer and employee loyalty, and drive sales. Here are some tips for making the most of your branded products:
Choose products that are relevant to your brand and target audience: When selecting branded products, choose items that align with your brand values and will appeal to your target audience. For example, if you're a fitness brand, branded water bottles or gym bags might be a good choice.
Use high-quality products: Quality matters when it comes to branded products. Select products that are well-made and will stand up to regular use. This will help ensure that your brand is associated with quality and longevity.
Customize your products: Personalizing your branded products with your logo or brand message is a must. This will help increase brand visibility and ensure that your customers remember your brand.
Use your branded products as promotional gifts: Giving away branded products as promotional gifts is a great way to increase brand awareness and build customer loyalty. Consider offering branded products as incentives for customers who make a purchase or sign up for your email list.
Use branded products as part of a larger marketing campaign: Branded products can be used as part of a larger marketing campaign to increase brand visibility and drive sales. Consider using branded products as part of a social media campaign or as part of an event sponsorship.
By following these tips, you can make the most of your branded products and use them to effectively promote your brand and increase sales.
Future Trends For Branded Merchandise
Although sustainability is the trend for branded merchandise, finding gifts that have a social impact as well is also seeing a lot of traction. Here are some products that I can supply you and give back at the same time.
Nemi Teas are a specialist London-based tea company that offers a variety of tea blends, including loose-leaf, teabags and a Chai Syrup.
They provide employment to refugees, giving them local work experience and job readiness skills to enter the UK workforce and integrate into broader society.
All of their teabags are plastic-free, their packaging is biodegradable and their teas are Organic-certified.
Stand For Socks For every branded pair of socks purchased, Stand4 Socks donates a non-branded pair of thermal socks to a homeless person through their charity partners. Customers can even choose which city to donate to.
If you want to learn more about these or any other social impact merchandise then drop me an email at douglas@pinksheep.co.uk
My Final Thoughts
In conclusion, branded merchandise can be an excellent way to boost your business. They help you stand out from competitors and create a positive image in customers' minds.
When selecting the right product for your brand, consider factors such as quality and design that reflect what your company stands for. And once you have the perfect branded product, make sure to promote it through various marketing channels like social media and email campaigns. As with any investment in your business, putting effort into promoting your branded products will reap rewards.
Why not set up a meeting with me and we can discuss your needs and objectives? It's FREE!
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